Privacy Policy
Introduction
Muvri (“us,” “our” or “we”) recognizes the importance of privacy. We respect your desire to store and access your information in a private and secure manner. This Policy explains how we handle your Personal Information, Blood Information and Genetic Information. Your Personal Information is data that could be used to identify you. Your Blood Information is data related to your blood tests. Your Genetic Information is data related to your genotype for a specific set of genes.
This Privacy Policy governs the way in which we collect, use, maintain, and disclose information collected from users of our websites. These websites may include but are not limited to www.muvri.com, and any other website or mobile software application owned or operated by Muvri (the “Platform”). This Privacy Policy applies to the Platform and all products and services (collectively, the “Services”) offered by us. We are committed to providing you a secure, user-controlled Platform. At the same time, you share responsibility for maintaining privacy and security. For example, we ask you to keep your password secure. Do not share it with any third parties. We urge you to read this Privacy Policy carefully.
The Policy applies to all new and existing Muvri users. To use the Muvri Services, you must agree to the Privacy Policy. You may not use the Services if you do not agree to the Privacy Policy because it is part of the Terms of Service (“Terms”). Any capitalized terms not defined in the Privacy Policy have the same meaning as those in the Terms.
Our Terms of Service explains that, by using our Platform and signing up for services provided by Muvri or on our behalf by third parties with whom we contract, you are allowing us to collect, use and process your Personal Information, Blood Information and Genetic Information according to the Terms, the Product Consent and this Privacy Policy. If you have any questions about this Policy, please contact us at support@muvri.com. If you do not agree with the terms of this Privacy Policy, please do not use the Platform or Services.
By voluntarily giving us Personal Information and agreeing to have partner companies transmit your blood data and/or your genetic data to us, you are consenting to our use of it in accordance with this Privacy Policy and our Product Consent. If you give Personal Information to us, you agree that such Personal Information may be transferred from your current location to the offices and servers of Muvri and third parties we authorize.
Privacy Principles
- We do not collect any more Personal Information about you than we need.
- We only use your Personal Information for the purposes we specify in this Privacy Policy, unless you agree otherwise.
- Other than as we specify in this Privacy Policy, we do not share your Personal Information with third parties.
Information we collect
Personal Information (Data). Muvri collects several types of Personal Information. Personal Information is data that could be used to identify you, either alone or when combined with other information. We gather this information from you when you buy our Services, subscribe to our newsletters, and use the Platform. You will also provide such information when you create a personal account and complete surveys and forms. When you communicate with us or request information from us we will collect Personal Information from you. Personal Information collected online can be combined with Personal Information collected offline. The Personal Information we collect may include your name, email address, mailing address, date of birth, gender, and credit card or bank account information. If you buy our Muvri service we will also collect certain health, test, and biometric information, including, but not limited to, blood biomarker data, height, weight, ethnicity, heart rate. We might also collect certain DNA (Genetic) information. Personal information may include registration information, blood biomarkers information, DNA information, self-reported information, user content and web behavior information.
Registration Information is information that we collect from you when you register for Muvri Services. Examples include your name, age, login credentials, and contact information, such as an email address. We use this information to deliver our Services to you, to communicate with you, and to confirm your identity.
Blood biomarker data is data related to your blood test results from tests done. You may upload existing blood test results from tests ordered by your doctor or insurance company. We may use your blood biomarker data in a de-identified, aggregated way for Muvri research.
Genetic (DNA) information is data related to your genotype for a specific set of genes related to healthy aging, nutrition, weight, sleep and physical activity. Muvri will receive your genetic information from you. Muvri might analyze your DNA data using an algorithm that determines your genetic potential for certain traits. Muvri may use your aggregated, de-identified genetic data for research and development to improve future products. For research that we hope to publish in scientific publications, we will request separate permission through a Research Consent document to use your de-identified Genetic Information. Any Research Consent is optional and voluntary. You will not be required to agree to a Research Consent document in order to use the Platform or Services.
Self-Reported Information includes information you provide in the Muvri questionnaire or in any other website surveys or forms, such as sex, body weight, height, diet, etc. We may use your Self-Reported Information in a de-identified way for Muvri research.
User Content is all information other than Genetic Information or Self-Reported Information provided by the users of the Muvri Services and transmitted, whether publicly or privately, to Muvri. User content may include data, text, software, music, audio, photographs, graphics, video, messages, or other materials. For example, user content includes comments made on Muvri blogs and emails to customer support.
Web Behavior Information is information on how you use the Platform (e.g. browser type, domains, page views). We may collect this information through log files, cookies, and web beacon, analytical and advertising technologies.
If you have purchased Muvri as a gift for someone else, any information you provide about the gift recipient will be used only as needed to deliver the gift. Your gift recipient must create their own account. The gift recipient also must provide their own blood and genetic samples or data depending on the Muvri plan selected. The gift recipient must provide their own consent. No one else can consent for them. Muvri will not share any Personal Information of the gift recipient with you.
You can always refuse to supply the Personal Information that we request. If you do refuse to supply information, you may not be able to engage in certain Platform-related activities and receive certain Services and information.
Non-Personal Information. We may collect non-Personal Information about you when you interact with our Platform. Non-Personal Information may include your browser name, type of computer, and the files you viewed on the Platform. Clickstream data, (i.e. a list of pages or URLs visited), and technical information about how you connect to the Platform, such as the operating system and the internet service providers used, are other types of non-Personal Information that we may collect. We may, in some cases, need to review this automatically collected data in combination with specific registration information to identify and resolve issues for individual users, detect fraud, etc. To the extent that we link this non-Personal Information with your Personal Information, this Privacy Policy governs our use of such information.
Electronic Health Records Disclaimer. At no time shall your Personal Information, including blood data or genetic data collected from you in accordance with this Privacy Policy be deemed to be an electronic health record or an electronic medical record for any purpose, including without limitation for purpose of compliance with the Health Insurance Portability and Accountability Act of 1996.
How we may use your Personal Information
- To provide Muvri services. We use your Personal Information, including blood biomarker data, height, weight, ethnicity, along with your Self-Reported Information to produce your Muvri analysis. If you supply Muvri with genetic data, we will use your DNA Information to provide you with analysis of your genetic potential.
- To process transactions. Information you give to us lets us process transactions made on the Platform or otherwise as necessary to perform our contractual obligations to you, including confirming your order, billing, and delivering products or services.
- To improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently. We will do this on the basis of our legitimate business interests.
- To personalize your experience. We may use combined, de-identified information to understand how our users as a group use the Services. We will do this on the basis of our legitimate business interests.
- To improve our Services. We may use combined, de-identified information and feedback you provide to improve our Services. We will do this on the basis of our legitimate business interests.
- To run a promotion, contest, survey, or other feature of the Platform... (with your consent; we do not use blood test results or DNA data for marketing).
- To respond to your inquiries. We will use your Personal Information to respond to your inquiries, questions and/or other requests.
- As required by law, including notices about changes to this Privacy Policy and other legally required information.
- To comply with our legal or contractual obligations to share data with law enforcement (where required).
- To fulfill any other purpose for which you provide Personal Information.
- For scientific research, using anonymized blood test information and self‑reported information; de‑identified Genetic Information only with separate Research Consent.
How we protect your Information
The security of your Personal Information is important to us. We have adopted generally accepted industry standards for our data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your Personal Information, username, password, transaction information, and data stored on the Platform. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.
Please recognize that protecting your Personal Information is also your responsibility... (passwords, devices, and any information you choose to share with third parties).
Disclosure of your personal data
- Affiliates. To our parents, affiliates, joint ventures, or promotion partners.
- Agents and Service Providers. To contractors, service providers, and other third parties we use to support our business and provide the Services.
- Marketing. With your consent, to third parties for their direct marketing purposes (never DNA or blood data).
- Legal Process. As required by law or to protect rights and safety.
- Certain Business Transfers. In connection with mergers, acquisitions, or similar transactions.
- Consent. In additional ways upon your consent.
Your Rights
Request a Copy. Contact us to request a copy of your Personal Information. We may request proof of identity.
Cease Processing or Delete. Ask us to stop processing or delete your data where applicable.
Withdraw Consent. You may withdraw consent or restrict processing at any time.
Portability. You may request that we transfer your Personal Information to a third party where feasible.
Complaints. EU residents may contact their local data protection authority.
Retention. We retain information as needed to provide services and meet legal obligations.
Unsubscribe. You can unsubscribe from marketing emails at any time.
Closing or correcting your account
Your use of the Muvri service is voluntary. You may cancel the service at any time by emailing support@muvri.com. When closing an account, we remove Personal Information within your account, subject to de‑identified data retained for ongoing studies or business analytics, and limited order history retained for compliance.
Third-party websites
Links to third-party sites have their own privacy policies. We are not responsible for their content or practices.
Cookies and other tracking technologies
We use cookies and log files to analyze trends and administer the Platform. You can adjust cookie settings in your browser; some features may not function without cookies.
Changes to this privacy policy notice
We may update this Privacy Policy. Material changes will be notified on the Platform or via email. Please review periodically.
Children under the age of 18
The Platform and Services are intended for adults and are not directed to children under 18. If we learn we collected Personal Information from a child under 18, we will delete it.
Where we store your information
Muvri is located in Israel, and the Platform is hosted in the United States of America. Your information may be processed in the U.S., which may have different data protection laws than your country.
California Privacy rights
California residents may request information about our disclosure of Personal Information to third parties for direct marketing (Cal. Civ. Code § 1798.83).
HIPAA
Muvri (“us”, “our” or “we”) is committed to applicable privacy and security standards.
Clinician Oversight Services
The provision of clinician oversight services is provided by Wheel Provider Group. For more information, visit their Terms of use, Notice of privacy practices, and Telehealth informed consent.
Contacting Us
Privacy Office
Muvri
Haprachim 1 st., Kfar Malal, Israel
Email: privacy@muvri.com